Jail Brake

TOLEDO, OHIO

Logo Design

GOLD ADDY
2026 AAF Toledo American Advertising Awards

Sure, we take our jobs seriously, but how many of us are hanging 100 feet up in the air while doing them? Well, Seth Ramsdell does… and he set out to better the arborist industry by improving safety and efficiency.

Originally, Seth came to Forage for an instruction manual. After a little exploration, we recognized Jail Brake needed a full brand that could carry them into the future. Aside from a logo, they had no brand elements. The original logo alluded to the name, but it wasn’t capturing WHO they were.

Initial logo designs focused on trees, ropes and lowering… and a wildcard — a raccoon. The masked bandit spoke to Seth’s entrepreneurial spirit while giving an appropriate, and recognizable, woodland connection — and some attitude.

The icon is perfect for stickers (and tattoos, for real) and received high-praise from Jail Brake’s biggest fans.

"Thank you for translating my vague and indecisive requests into exactly what I didn't know that I wanted. We love them.” - Seth R. said of the finished product.

Happy to, friend. Keep on innovating! Check out Jail Brake in action here!