The Jail Brake is both intuitively easy to use and disrupting the arborist industry.

When Seth, the inventor and high-energy guy, was prototyping the device, a friend walked into Seth’s garage and said “Man! What are you doing?! Look’s like you’re trying to break out of jail!”

The name was born. But the logo wasn’t. The initial logo featured a prison watch tower. While it alluded to the name, it didn’t fit the energy of the company.

What started as a conversation around designing the Jail Brake’s instruction manual morphed into a discussion around re-branding and giving them a logo and branding packaged that could carry them into the future.

First-round logo designs focused on trees, ropes, and lowering with a rogue wildcard — the raccoon. The masked bandit spoke to Seth’s entrepreneural route while giving them a recognizable woodland creature — with an edge.

The icon is perfect for stickers (and tattoos) and is already receiving high-praise from Jail Brake’s biggest fans.

For all the arborists out there, make sure you pick up at Jail Brake here!